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Nike Keeps Players Cool During World Cup 2014
Hi everyone, Football brands have started to communicate around the 2014 World Cup. While Puma stresses its partnership with the Uruguay Federation, Nike creates a cooling technology for players during...
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Neymar Joins Castrol Players Portfolio
Hi everyone, Castrol has signed a one-year global brand ambassador deal with Brazilian star Neymar, an agreement that is set to complement Castrol’s deal as an official sponsor of Brazil’s 2014 World...
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FIFA Allocates 2.3 Million World Cup Tickets to Fans
Hi guys, A total of 473,076 tickets for the 2014 FIFA World Cup were allocated during the second random selection draw for all matches except the Opening Game in Sao Paulo and the Final in Rio de...
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FIFA Financial Results for 2013
Hi everyone, FIFA released its annual financial report showing a positive result of USD 72 million for the 2013 financial year, with 72 per cent of FIFA’s expenditure being directly invested into...
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Sony Launches 4K Coverage Initiative at 2014 World Cup
Hi guys, FIFA and Sony have extended their range of 4K broadcast initiatives for the 2014 World Cup national team tournament. The World Cup initiatives include production of three full matches at the...
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One World One Game: When Coca-Cola Gets Ballsy
Hi everyone, Coca-Cola, a FIFA World Cup partner launched its marketing campaign centered around football as a driving force for good and peace. The stories portray the life in Japan, Eastern Europe,...
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adidas Unveils World Cup 2014 Official Campaign
Hi everyone, adidas launched its official #all in or nothing campaign for World Cup 2014. An ad that features Lionel Messi experience a World Cup dream. Interestingly enough, adidas’ new World Cup ad...
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adidas Continues the Exclusive World Cup Final Matchball Tradition
Hi everyone, adidas unveiled the brazuca Final Rio Official Match Ball, the official match ball for the Final of the 2014 FIFA World Cup Brazil. The ball will be an integral part of the Final on 13th....
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World Cup 2014 Kits Overview Group C
Hi marketers, Today World Cup kits overviews for Federations in group C. Let’s have a look at Colombia, Ivory Coast, Japan and Greece playing kits.. COLOMBIA (adidas) For the 2014 World Cup Away Kit...
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World Cup Free Kick Spray: Yes it Can!
Hi everyone, One of the superstars of the 2014 World Cup is the free kick spray. FIFA launched it for the World Cup to help referees when a free kick is on. The greatest ideas are the most simple...
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